Bedding doesn't have to be complicated - it just has to be really, really good. At Bedfolk we think that shopping for luxury bedding should be easy. We spent 12 months developing our ridiculously comfortable sheets, offered in 100% cotton and 100% linen, in a core collection of muted colourways. Our bedding is loved by our customers, with 99% 5-star reviews on Feefo, and by the press (The Independent, The Sunday Times, Good Housekeeping, LivingEtc, and many more). AOV Average order value of £150+.