BIFFI BOUTIQUES is born in the second half of the 60s from the intuition of two sisters, Rosy and Adele Biffi, who opened the first two boutiques in Milano and started a research journey around the world in search of the most innovative and creative fashion ideas. Rosy, an authentic fashion pioneer with an infallible instinct, has discovered emerging Italian and foreign fashion designers, who would then become real celebrities. Her sharp eye for new talent has reinforced the company’s success and has consolidated the international prestige of BIFFI’s name and brand. Today the BIFFI BOUTIQUES Group has five stores: three in Milan (Biffi Boutiques and Biffi B-Contemporary in corso Genova and Banner in via Sant’Andrea) and two in Bergamo (Biffi Boutiques and Biffi Boutiques Accessories in via Tiraboschi). Thanks to the many collaborations with cutting-edge designers, luxury brands, architects and other young creatives from the design community, BIFFI BOUTIQUES’ name has been closely associated with an avant-garde aesthetic concept. This highlights the importance, very dear to the brand, of promoting an eclectic combination of different artistic expressions.