Company’s description: Axis Direct is the flagship brand under Axis Securities Limited, a subsidiary of Axis Bank in India. Its main offices are in Mumbai. Axis Bank is the third largest of the private-sector banks in India offering a comprehensive suite of financial products. The bank has its head office in Mumbai and Registered office in Ahmedabad. It has 2,959 branches, 12,743 ATMs, and nine international offices. Axis bank offers the entire spectrum of financial services large and mid-size corporates, SME, and retail businesses. Axis Bank has its registered office in Ahmedabad. Axis Mobile is a user friendly, safe and secure mobile banking application from Axis Bank, with 100+ cutting edge features and services satisfying more than just banking needs Campaign’s description: The campaign needs to be promoted on CPA(cost per account open) module where the validation will be done on account open Targeting: Pan India Targeting audience -  Age Group: 25+ M/F, Income: 5L & above. Objective: To generate Account open