Company Description: IMRB Mobile Meter is the mobile audience measurement meter developed by IMRB | Digital. The meter ANONYMOUSLY tracks mobile phone usage across thousands of people who voluntarily agree to download and register the app. Users receive monthly gifts/incentives for simply being part of this research. Broad usage and behavioral insights are shared with organizations, which then create effective products/services for mobile phone users. Campaign Description: IMRB Mobile Meter app is meant to gauge the behavior of mobile audiences pertaining to their shopping, browsing, and other characteristics.  Objective: To generate registrations for IMRB Mobile App Target Group: Bangalore, Mumbai, North (including Delhi), East (including Kolkata) Conversion Flow:  User downloads the app. User registers and selects Amazon/Flipkart as his preference Use claims Today's coins Conversion Tracked Need to keep the app in the phone for a minimum of 8 days to be counted as a valid/payable user.